Dear Joe Singh,
Thank you for signing up for my Free information on Internet Marketing and Entrepreneurial Success.
This email has 7 specific Online success strategies that I think you'll find useful.
First, Why should you take any notice of me?
I'm the leading provider of sales and marketing success information to business owners in the UK and throughout Europe. I've been featured on BBC, ITV, News at Ten and The Sunday Times. I combine leading edge Business, Marketing and Entrepreneur success skills – with the Advanced Thinking strategies of the world's highest achievers. I'm renowned for being able to show business owners like yourself how to increase your profits by 50-250%.
Second, I'll tell it to you like it is. I do believe that you have the potential for great Entrepreneurial success – but I also know that it's not always a straightforward path. If you're like most business owners, you're being bombarded with people trying to rip you off – from advertising companies to web site designers. As if that's not enough, finding out what really works in growing a business can be another huge challenge.
So my role is to sort through all of this for you and do all the hard work for you... so I can provide you with the clearest and simplest strategies for boosting the results of your Internet marketing and make your sales soar.
And here's the best news of all: Internet marketing success is really much easier than many people think, because it all really boils down to some very simple fundamentals.
I'd like to share 7 of the main Internet Marketing strategies with you here now, then in future emails we'll move onto the specifics of increasing your profits as rapidly as possible.
- Don't treat your website as being peripheral to your business. The Internet has grown and technology has matured to the point where your website needs to be tightly integrated with your whole business. Get it right, and your website can become the engine driving a substantial portion of your profits.
- Your website should not be an online brochure full of stuff all about YOU. No one is really interested in you or what you do. What they want to know is what you can do for them. The vast majority of people coming to your website have a problem or need, and they're looking for information and a solution. With very rare exceptions to the contrary, they are not looking for you specifically.
- When someone lands on your site, you have around 8 seconds to give them a reason to stay for a while and then keep coming back. Best way to do this is begin a relationship with them – and the best way to do this is to begin the relationship by giving. Give them something of value – and since they are usually looking for information, give them what they're looking for. Do it right, by giving them quality information they can use, then you can develop the relationship further and convert them to paying customers and clients.
- Collect names and email addresses. The purpose of your website is to make money for your business. That does not necessarily mean selling products right "off the page". Most people find the best use of a website is to act as the catalyst to begin the relationship, and for the sale to take place afterwards. And how is the sale progressed and made? By emailing the people who've left their details in return for the free information you offer them.
- Experiment with different media on your website. With high-bandwidth Internet being cheap and widespread, there is no reason for you to restrict your website to just text and pictures. Video and audio on your website can increase response dramatically.
- Experiment with different traffic-driving strategies. I'm a great fan of Google AdWords and "pay per click", although it is important to get it right (I'll share the exact strategies you need in upcoming emails). But natural search, Internet advertising (sometimes called "banner advertising"), and even offline advertising to drive traffic online are all worth experimenting with. The "secret" here is testing. Try something, and then measure how well it does. If it makes you a profit, or even breaks even, do more of it. There are no "rules" - because what works, works. No one can guarantee any one strategy will pay off, but we can guarantee that if we keep testing and measuring, we'll find something which does. When you hit that "sweet spot", you'll be laughing all the way to the bank.
- Put your phone line EVERYWHERE on your website. There's still a significant proportion of the population who want personal contact with the people they buy from. So make it easy for visitors to contact you and you'll see a significant increase in your conversion rate.
Nothing I tell you will ever be theory. My own business is worth over £20 million but getting there was not always easy. All my strategies were developed in 'the trenches'. If I can save you from some of the hurdles I had to jump over, I will have done a good job.
I'll speak to you again soon.
Best wishes
Chris Cardell
P.S. I have two very special Free gifts for you as a 'thank you' for your interest in my work. The first Free gift is my six CD set 'Essential Profit Strategies' which contains vital information for you on how to increase your profits. These six CDs are valued at £295 but are yours FREE of charge. The second gift is a Free membership to my VIP Inner Circle for two full months. Claim your two free gifts here: Click Here for your Two Free Gifts
Cardell Media Ltd
1 Northumberland Avenue
Trafalgar Square
London
WC2N 5BW
If you do not wish to receive any further communications from Chris Cardell, click here:
Unsubscribe
No comments:
Post a Comment